Global South Asia

Private & Confidential

Global South Asia

From Cambodia to the Rest of the World

March 2026 — Business Plan & Investor Pitch

The Global South Asia Manifesto

We Are Global South Asia

An authentic cultural powerhouse born from Southeast Asia's creative heartbeat, building the next generation of music, fashion, and lifestyle brands.

Bold, distinctive, and globally relevant. We turn Cambodia's untapped cultural energy into worldwide influence. We don't follow trends — we ignite movements.

The Global South proved in MENA that culture — when packaged with vision, authenticity, and commercial discipline — becomes a scalable global business. Global South Asia is the next chapter: taking the same proven playbook and deploying it across the most exciting, underserved cultural frontier in the world.

Rooted in Identity

Drawing from Cambodia's rich heritage — Khmer arts, spiritual traditions, and street-level creativity — to forge an unmistakable global brand.

Built to Scale

Starting from Phnom Penh, expanding across ASEAN, and reaching global markets through music, fashion, and immersive lifestyle experiences.

Culture as Currency

Every beat, every stitch, every cup served is a declaration — Southeast Asian creativity is the next global force.

The Cambodia Opportunity

Why Cambodia Is the Perfect Launchpad

Cambodia sits at the intersection of ancient cultural depth and modern economic acceleration. While the rest of Southeast Asia is saturated with established players, Cambodia represents a blue-ocean opportunity — a nation on the rise with no dominant cultural brand, a booming youth population, and an identity the world is beginning to discover.

17M
Population
70%
Under Age 35
~7%
GDP Growth (2025)
6M+
Int'l Tourist Arrivals

A Country in Transformation

  • Cambodia's economy has averaged ~7% annual GDP growth over the last decade, making it one of the fastest-growing economies in ASEAN
  • Phnom Penh is transforming into a regional hub with new infrastructure, a flourishing hospitality sector, and a rapidly expanding middle class
  • The creative sector is nascent but accelerating — Cambodian music, street art, and fashion are gaining regional attention with zero institutional backing
  • A new generation of Cambodians are digitally native, culturally proud, and hungry for brands that represent who they are — not imports from Bangkok or Seoul

No Incumbent, Total White Space

  • Unlike Thailand, Vietnam, or Indonesia, Cambodia has no established cultural conglomerate — no local equivalent of a HYBE, 88rising, or major lifestyle group
  • International brands have presence but no authentic local cultural connection — creating a massive gap for a homegrown-yet-global platform
  • The Khmer cultural identity — from Angkor heritage to contemporary street energy — is globally fascinating but commercially unexploited
  • First-mover advantage in a market that will only grow more competitive as ASEAN develops
Growth Strategy

From Cambodia to the Rest of the World

Global South Asia follows a deliberate concentric expansion model — establishing deep roots in Cambodia before radiating outward. Each phase builds on the last, converting cultural credibility into commercial scale.

Phase 1 Cambodia — Build the Foundation

  • Establish Phnom Penh as GSA's creative and operational headquarters
  • Sign and develop the first wave of Cambodian and ASEAN artists
  • Launch fashion brand rooted in Khmer identity with D2C e-commerce
  • Open flagship café, barber, and cultural hub in Phnom Penh's emerging creative district
  • Build grassroots community through events, pop-ups, and organic digital content

Phase 2 ASEAN — Regional Expansion

  • Expand music roster to Thailand, Vietnam, Indonesia — the three largest ASEAN music markets
  • Leverage Kore's international network for cross-regional collaborations (MENA × Asia)
  • Scale fashion D2C globally; open flagship stores in Bangkok and Ho Chi Minh City
  • Roll out café and lifestyle concepts through capital-efficient regional partnerships
  • Develop media and content partnerships for regional streaming visibility

Phase 3 Global — International Breakout

  • Position GSA as the cultural platform from Southeast Asia — the 88rising of the broader region
  • Major international releases, festival presence, and global touring
  • Fashion pop-ups and flagship activations in Europe, Middle East, and US
  • Strategic collaborations with luxury and streetwear brands for global reach
  • Leverage Global South MENA's existing audience and infrastructure for cross-regional synergies

Phase 4 Ecosystem — Full Flywheel

  • Music drives attention → Fashion monetizes identity → F&B anchors community → All three reinforce each other
  • 15+ F&B outlets globally acting as retail, cultural, and brand immersion hubs
  • Grooming and lifestyle product lines extending brand into daily rituals
  • Catalog and IP value compounding — creating long-term, defensible assets
  • The Global South becomes a two-continent cultural ecosystem — MENA and Asia, connected by a shared vision
The Bridge Between Two Worlds

What Kore achieved in MENA — turning North-African and Middle-Eastern creative energy into a billion-stream movement — Global South Asia will replicate across Southeast Asia. Same playbook. New continent. Unlimited potential.

A Visionary Founder

DJ Kore: Expanding the Empire Eastward

Djamel Fezari a.k.a Kore — the French-Algerian entrepreneur, DJ, and composer behind The Global South — now brings his proven cultural playbook to Southeast Asia. With over 8.5 billion lifetime streams and two decades of shaping global movements, Kore's entry into the Asian market represents the natural evolution of his vision.

25+
Diamond Records
8.5bn
Lifetime Streams
20+
Years of Career
3
Cultural Movements
The Kore Playbook — Now Applied to Asia

Over more than two decades, Kore has created a repeatable playbook to launch, amplify, and sustain powerful cultural movements. Global South Asia applies this battle-tested methodology to one of the world's fastest-growing cultural ecosystems.

French Touch 1990 — Present

A globally influential French house/electro movement that became a multi-Grammy genre and a global cultural weight.

Arab With Attitude 2018 — Present

Founded by Kore in Miami, later acquired by Sony. A billion streams in 3 years, breaking major artists and setting new standards for French urban music.

Raï'n'B Fever 2004 — Present

Flagship series fusing North-African raï with R&B/rap. Still selling out concerts across Europe and MENA — an iconic, enduring IP.

Global South Asia 2026 — New Chapter

Applying the same playbook to Southeast Asia's booming creative scene. Cambodia as the launchpad — ASEAN as the stage — the world as the audience.

Why Southeast Asia — Why Now

A $700bn+ Cultural Economy Ready to Explode

Southeast Asia is the world's most dynamic emerging cultural market. With 680M+ people, a median age under 30, and the fastest-growing digital economy globally, the region is primed for a culturally authentic, globally ambitious platform.

680M+
Population
<30
Median Age
$200bn+
Digital Economy (2025)
75%
Social Media Penetration
Why Cambodia as Launchpad

Untapped Creative Capital

  • Rich Khmer artistic traditions spanning music, textiles, and architecture
  • Emerging urban creative scene in Phnom Penh and Siem Reap
  • No dominant cultural brand player — first-mover advantage

Strategic Gateway

  • Central ASEAN geography with access to Thailand, Vietnam, and beyond
  • Business-friendly environment with growing foreign investment
  • Low cost base enabling capital-efficient scaling

Youth-Driven Demand

  • 70% of Cambodia's population is under 35
  • Rapidly growing middle class hungry for aspirational lifestyle brands
  • Digital-first consumer base with high mobile engagement

Global Fascination

  • International appetite for Southeast Asian culture at an all-time high
  • Music, food, and fashion from the region trending worldwide
  • Tourism driving awareness and demand for authentic cultural products
Business Architecture

Global South Asia Business Pillars

Built in Cambodia. Designed to scale across ASEAN and globally.

Creative & Cultural Engine

Music

Full-service label capabilities, artist signings, production, and distribution. Blending Cambodian, Southeast Asian, and international sounds into a globally resonant movement.

Key Assets
  • Strategic label partnerships in ASEAN
  • Recording studios in Phnom Penh
  • Kore's network & international artist signings
  • Organic marketing capabilities
Influence & Business Scale

Fashion / Consumer

Culturally rooted streetwear and lifestyle apparel that exports the Southeast Asian dream globally. D2C-first with flagship retail expansion.

Key Assets
  • Khmer-inspired streetwear brand
  • Global South Asia capsule collections
  • Collaborations with regional & international designers
Community & Engagement

Lifestyle / F&B

Experiential hospitality concepts that serve as community hubs — where the culture is tasted, seen, and shared. Cafés, grooming, and lifestyle retail.

Key Assets
  • Cultural café concept ready for ASEAN roll-out
  • Barber & grooming lifestyle integration
  • Cross-promotion engine across pillars
Music Division

Music: A Global South Asia Movement

Shaping the culture with a Cambodia-led, ASEAN-powered global movement. Building massive reach and engagement through music projects that blend Southeast Asian sonic traditions with contemporary global sounds.

Label Services

  • Full artist lifecycle support (production, marketing, distribution, content)
  • Artist signing strategy focused on ASEAN and global markets
  • Catalog acquisition for long-term asset building
  • Media partnerships for prime-time TV/streaming visibility

Studio Infrastructure

  • Phnom Penh recording facility (studios, booths, podcast rooms)
  • Satellite studio partnerships in Bangkok, Ho Chi Minh City, Jakarta
  • Streaming and content creation hub
  • Artist residency program

Strategic Synergies

  • Cross-pollination with Global South MENA artists
  • International collaboration pipeline via Kore's network
  • Brand partnerships and merch execution
  • Community events, pop-ups, and live showcases

Release Strategy (Indicative)

  • 2026: Founding artist signings — Cambodia & ASEAN talent
  • 2027: Cross-regional collaborations — MENA × Asia releases
  • 2028: International expansion — Global market push
  • 2029-30: Catalog scale — Label as major cultural force in ASEAN
Fashion Division

Fashion: The Global South Asia Identity

Rooted in Southeast Asian energy and global ambition. Our fashion division redefines style as a language of identity and community — blending Khmer heritage, street culture, and contemporary global design into a distinctive, scalable brand.

Export the Southeast Asian dream globally via culturally authentic, D2C-first streetwear.

Brand Strategy

  • A balance of cult desirability and universal accessibility
  • Khmer motifs, Cambodian textiles, and ASEAN craftsmanship as design DNA
  • Music-led activations converting cultural relevance into sales
  • Collaborations with regional and international brands

Distribution

  • D2C e-commerce as primary channel (global reach)
  • Flagship stores: 2–4 openings per year in ASEAN and key global cities
  • Café-hosted drops and experiential retail events
  • Pop-up activations at festivals and cultural moments

Product Lines (Indicative)

  • GSA Essentials: Everyday wear with optimal value (~$35–50 ASP)
  • GSA Heritage: Seasonal collections featuring Khmer-inspired arcs (~$55–75 ASP)
  • GSA Collaborations: High-profile collabs for brand prestige
  • Designer Label: Premium, limited-edition pieces

Growth Trajectory

  • Year 1: Launch in Cambodia and key ASEAN markets
  • Year 2: Expand D2C globally + flagship presence in Bangkok, Jakarta
  • Year 3–4: European and US market entry via pop-ups and digital
  • Year 5: Established global D2C fashion powerhouse
Lifestyle Division

F&B / Lifestyle: Living Global South Asia

From influence to experience. Our F&B & Lifestyle division is the most tangible touchpoint — where the culture we build can be tasted, seen, and shared. We create everyday rituals for our community.

The F&B strategy is built around two distinct brands, both born in Cambodia and designed to travel the world — one targeting the ultra-premium segment, the other built for scalable global franchise expansion. Both concepts will be developed as a future phase of the venture, with branding, positioning, and operational blueprints created once the core GSA platform is established in Cambodia.

Two Brands, One Vision

A Dual-Brand F&B Strategy From Cambodia to the World

Exclusive & Prestigious

Brand 1 — High-End Cambodian Experience

A luxury hospitality concept rooted in the richness of Cambodian cuisine, culture, and craftsmanship — designed to rival the world's finest dining and lifestyle destinations.

  • Premium Cambodian-inspired gastronomy elevated to a world-class fine dining and lounge experience
  • Design language drawing from Khmer heritage — Angkor-inspired architecture, local artisanal materials, immersive cultural storytelling
  • Exclusive positioning: one flagship per world capital, targeting the ultra-high-net-worth and global tastemaker audience
  • Integrated with GSA's music and fashion ecosystem — private events, artist residencies, curated retail within each venue
Target Cities (1 Flagship Per Market)
Dubai Paris Riyadh Doha Hong Kong New York Miami Madrid
Scalable & Franchisable

Brand 2 — Scalable Lifestyle Concept

An accessible, community-driven café and lifestyle format designed from day one for global franchise expansion — bringing the GSA culture to every major city in the world.

  • Replicable concept blending Cambodian-inspired F&B with the GSA brand universe — music, fashion retail, and grooming under one roof
  • Capital-efficient franchise model allowing rapid scaling with regional partners across ASEAN, MENA, Europe, and the Americas
  • Standardized operations, supply chain, and brand guidelines ensuring consistent experience globally
  • High-margin unit economics with multiple revenue streams per location (food, retail, grooming, events)
Expansion Model
Franchise-Ready Multi-City Multi-Continent Unlimited Scale
Development Timeline

Both F&B brands will be conceptualized and developed in a future phase of the venture — once the core GSA platform, cultural credibility, and community are firmly established in Cambodia. Branding, menu development, interior design, and operational frameworks will be built with world-class partners to ensure each concept launches at the highest standard.

Supporting Lifestyle Verticals

Barber & Grooming

  • Premium grooming services integrated into both flagship and franchise locations
  • Scalable model with strong unit economics (~26% EBITDA margin)
  • Grooming product line: haircare, skincare, fragrance
  • Cross-promotion engine driving foot traffic and brand immersion

Lifestyle Products

  • Curated drops and limited collaborations with local artisans
  • Fragrance, home objects, and lifestyle accessories
  • D2C e-commerce and in-flagship retail distribution
  • Brand-hosted events and cultural experiences
Leadership

The Global South Asia Team & Systems

Our team combines strategic vision, creative expertise, operating excellence, and solid global networks. The core management team executes GSA's vision: transform Southeast Asia's cultural energy into global influence.

K

Djamel 'Kore' Fezari

CEO & Creative Director

Serial entrepreneur, trend-setter. Overseeing strategy, institutional relations, and talent sourcing. Proven playbook across 3 cultural movements.

M

Mohamed Hedi Mardassi

Partner, F&B & Lifestyle

Entrepreneur and hospitality strategist with deep expertise in concept creation, F&B operations, and international brand expansion. Bringing a global network and hands-on experience to lead GSA's dual-brand F&B strategy from Cambodia to the world.

?

[Partner — Fashion]

Partner, Fashion & Lifestyle

To be confirmed. Expert in ASEAN fashion markets, D2C scaling, and brand development.

?

[Regional Director]

Regional Director, ASEAN

To be confirmed. Deep knowledge of Cambodian and ASEAN markets, regulatory environment, and cultural landscape.

Operating System

Central Functions

  • Strategic & Financial Planning
  • Commercial Partnerships
  • Creative Direction & Marketing
  • Talent & IP Sourcing
  • HR, Legal & Accounting
  • CRM & Data Analysis

Division Functions

  • Music: Label capabilities, talent management, studio facilities
  • Fashion: Product R&D, sourcing & logistics, creative execution
  • F&B: Café & barber management, procurement, roll-out execution
Roadmap

Business Plan 2026E — 2030E

2026

Foundation Year

Establish Phnom Penh HQ and studios. First artist signings. Launch fashion brand with initial D2C collections. Open flagship café and barber. Secure strategic partnerships.

2027

Consolidation & Reinforcement

Reinforce the Cambodia operation — strengthen the core team, optimize processes, and build a robust operational infrastructure. Scale the music roster with cross-regional collaborations (MENA × Asia). Expand fashion D2C internationally. Develop both F&B brand concepts with world-class partners. Begin scouting and targeting the first international branch location with an opening target of Q4 2027 / Q1 2028.

2028

International Breakout

Open the first international F&B flagship. Major international music releases and festival appearances. Fashion pop-ups and activations in Europe, Middle East, and US. Launch the scalable franchise concept in a second international market. Revenue inflection point with strong gross margins across all divisions.

2029

Scale & Profitability

Music catalog generating significant long-term value. Fashion as primary revenue driver with global D2C traction. High-end F&B flagships operating in 2–3 world capitals. Franchise network expanding across ASEAN and MENA. EBITDA margin expanding rapidly as the flywheel accelerates.

2030

Global Cultural Force

Established as the leading cultural platform from Southeast Asia. High-end F&B flagships in 4+ world capitals. Franchise network reaching 10+ locations globally. Fashion revenues exceeding $30M. EBITDA margin at 30%+. The Global South becomes a two-continent cultural ecosystem.

Business Plan Summary

Financial Summary 2026E — 2030E

Pre-investment, Global South Asia has already lined up all strategic assets and partnerships necessary for its strategy and is ready for massive growth.

Total Revenue Growth ($M USD)
$10M
2026E
$30M
2027E
$50M
2028E
$72M
2029E
$85M
2030E
Music
Fashion
F&B / Lifestyle
In USD '000FY26EFY27EFY28EFY29EFY30E
Revenue by Division
Music Revenue$3,800$10,800$15,000$19,800$18,500
Fashion Revenue$3,200$8,200$15,800$24,500$33,000
F&B / Lifestyle Revenue$3,400$11,000$19,200$27,500$33,500
Total Revenue$10,400$30,000$50,000$71,800$85,000
Growth %188%67%44%18%
Cost of Goods Sold
Music COGS($8,000)($14,200)($17,100)($14,400)($11,700)
Fashion COGS($1,350)($3,450)($6,600)($10,300)($13,900)
F&B / Lifestyle COGS($700)($2,280)($3,980)($5,700)($6,950)
Total COGS($10,050)($19,930)($27,680)($30,400)($32,550)
Margins
Gross Margin$350$10,070$22,320$41,400$52,450
Margin %3.4%33.6%44.6%57.7%61.7%
Operating Costs & EBITDA
Total Operating Costs($3,200)($7,800)($12,500)($17,200)($21,200)
% of Revenue(30.8%)(26.0%)(25.0%)(24.0%)(24.9%)
EBITDA($2,850)$2,270$9,820$24,200$31,250
EBITDA Margin %7.6%19.6%33.7%36.8%
Cash Flow & Profitability

Cash Flow Overview 2026E — 2030E

In USD '000FY26EFY27EFY28EFY29EFY30E
EBITDA($2,850)$2,270$9,820$24,200$31,250
(-) Taxes($180)($820)($2,100)($2,700)
(-) Change in Working Capital($5,000)($570)($1,100)($1,700)($2,300)
(-) Capex (F&B / Stores)($1,500)($2,000)($2,000)($1,500)($500)
(+) Music Advance$3,000$4,500
Free Cash Flow($6,350)($480)$5,900$23,400$25,750
(+) Equity Funding$8,000
Closing Cash$1,650$1,170$7,070$30,470$56,220

Commentary

  • Tax: GSA headquartered in Cambodia with favorable tax treatment for creative industries
  • Working capital: Impactful in 2026 as inaugural collections are produced, normalizing thereafter
  • Capex: Reflects launch of flagships, cafés, and studio infrastructure
  • Music Advance: Granted by major partnership against distribution deal

Key Metrics

  • Breakeven: EBITDA positive in 2027 (Year 2)
  • Peak EBITDA margin: 36.8% by 2030
  • Cumulative FCF (2026–2030): ~$48M
  • Closing cash 2030: ~$56M
Investment Considerations

Investment & Return Analysis

Global South Asia is seeking a majority financial partner to fund the full business plan and fuel the venture's growth from Cambodia to the world. The proposed deal structure aligns incentives between the investor's capital commitment and the founder's creative, strategic, and operational leadership.

Note: The final deal structure is subject to discussion between the parties. The terms below represent a draft framework for negotiation.

Financial Investor — Majority Stake

Full Capital Investment — 60–70% Equity

  • The investor provides 100% of the required capital to fund the business plan — covering music advances, fashion inventory, F&B buildout, studio infrastructure, and operating expenses
  • In return, the investor holds a majority equity stake (60–70%) in the venture
  • Full board representation and governance rights commensurate with majority ownership
  • Preferred return or liquidation preference mechanisms to be discussed
  • Strategic value-add from investors with ASEAN, MENA, or global entertainment/lifestyle market knowledge is highly preferred
Capital Deployment
Music Advances Fashion Inventory F&B Buildout Studios Working Capital

Founder — Kore (Djamel Fezari)

Strategic & Creative Contribution — 30–40% Equity

  • Kore contributes the entire strategic and creative asset base that underpins the venture — artist pipeline, music partnerships, brand IP, and the proven Global South playbook
  • Retains a 30–40% equity stake reflecting the irreplaceable value of his creative vision, global network, and cultural credibility
  • Full operational management of the venture — CEO and Creative Director role with autonomy to execute the strategy
  • Performance-based incentive mechanisms (milestones, earnouts) to be discussed to further align long-term interests
Founder Contributions
Artist Pipeline Brand IP Global Network Management Playbook
Draft Deal Structure Summary
ComponentInvestorFounder (Kore)
Equity Stake60–70%30–40%
Capital Contribution100% of required fundingStrategic & creative assets
GovernanceMajority board representationCEO & Creative Director
ManagementBoard oversight & strategic inputFull operational management
Key RightsPreferred return / liquidation preference (TBD)Anti-dilution protections (TBD)
AlignmentPerformance milestones & earnout mechanisms to be defined jointly
Exit Analysis — Implied Enterprise Value at Exit ($M)
EV at Exit ($M)EBITDA $12MEBITDA $18MEBITDA $25M
8x Multiple$96$144$200
10x Multiple$120$180$250
12x Multiple$144$216$300
Implied Investor Return (at 60–70% ownership)
Investor Share of EVEBITDA $12MEBITDA $18MEBITDA $25M
8x @ 60%$58$86$120
10x @ 65%$78$117$163
12x @ 70%$101$151$210

All figures are illustrative and subject to final deal terms. Exit multiples are based on comparable cultural, media, and lifestyle platform transactions.

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